WordPress plugin development
If the plugin doesn't exist, we build it.
Your site runs on WordPress, but the plugin you need doesn't exist — or almost does what you want. We build custom plugins that are secure, fast and maintainable.
What we build
Custom work that survives WordPress updates.
Custom functionality
Exactly what your site or shop needs — nothing more, nothing less.
Integrations
Your WordPress site connected to accounting, CRM, payments or AI.
WooCommerce extensions
Custom checkout, pricing logic, shipping or product configuration.
Secure & up to date
Built to WordPress standards, resilient against updates and audits.
Performance
Plugins that don't slow your site down — built light and cached where possible.
Platforms too
Plugins and apps for Shopify and other platforms — we build those just as well.
Integrations
We plug into what's already running.
A new application never stands alone. We connect it to your shop, accounting, marketing and AI — through APIs and MCP connections.
Whatever's needed, we connect it.
Mark Beets
Founder — strategy, brand & code
The human behind the studio
17 years of building for brands you know.
I'm Mark Beets. For 17 years I've been building applications for agencies and brands — from Smartphonehoesjes and internet provider Solcon to work for Heineken, Mazda and Sony Mobile. No account managers in between: from the first conversation to go-live, you work directly with me.
To get the best result, I don't work alone. I bring in my network of senior developers and specialists, plus a crew of AI agents that research, design and build at machine speed. You always keep one point of contact: me.
- 17 years of experience building applications
- Worked for Heineken, Mazda, Sony Mobile, Smartphonehoesjes and Solcon
- A network of people and AI agents for the best possible result
The Crew
Not-normal intelligences. Human-directed.
Every part of the process has its own specialist — a crew that researches, designs and builds at AI speed. And one human who sets the direction.
The Listener
IntakeReceives your raw idea and asks the questions that hurt — in a good way.
The Strategist
PositioningFinds the spot where your idea becomes relevant, different and commercially interesting.
The Namer
Name + domainExplores hundreds of names and knows which domains are strong and actually free.
The Art Director
Brand & visualsBuilds the world around the idea: logo, colour, imagery, motion.
The Engineer
Product & codeTurns the brand into a working application. Serious, secure, scalable.
The Launcher
Go-liveDomain, hosting, deployment — and then the moment: live.
AI gives us speed. Experience gives it direction.
Get started
Where do you want to move faster than normal?
How do you want to reach out?
Book a call
30 minutes, no obligation.
Message on WhatsApp
Quick question? Send it straight to me.