Route 02 — Build on your business
Your business is running. We build what speeds up your growth.
You have a brand, customers and systems. We build the web application or plugin that fits, connect it to everything you already use — and automate with AI what still costs you time today.
Integrations
We plug into what's already running.
A new application never stands alone. We connect it to your shop, accounting, marketing and AI — through APIs and MCP connections.
Whatever's needed, we connect it.
Route 02 — Build on your business
Your business is running. We build what makes it grow.
Not every project starts at zero. When brand and direction are already set, we plug in directly as your technical product team — senior-led, AI-accelerated. We automate what slows you down and build what speeds up your growth.
AI accelerates our research, our code and our tests. But architecture, reviews and quality stay human-directed — speed without direction just builds the wrong product faster.
Above the technology. Never underneath it.
Mark Beets
Founder — strategy, brand & code
The human behind the studio
17 years of building for brands you know.
I'm Mark Beets. For 17 years I've been building applications for agencies and brands — from Smartphonehoesjes and internet provider Solcon to work for Heineken, Mazda and Sony Mobile. No account managers in between: from the first conversation to go-live, you work directly with me.
To get the best result, I don't work alone. I bring in my network of senior developers and specialists, plus a crew of AI agents that research, design and build at machine speed. You always keep one point of contact: me.
- 17 years of experience building applications
- Worked for Heineken, Mazda, Sony Mobile, Smartphonehoesjes and Solcon
- A network of people and AI agents for the best possible result
The Crew
Not-normal intelligences. Human-directed.
Every part of the process has its own specialist — a crew that researches, designs and builds at AI speed. And one human who sets the direction.
The Listener
IntakeReceives your raw idea and asks the questions that hurt — in a good way.
The Strategist
PositioningFinds the spot where your idea becomes relevant, different and commercially interesting.
The Namer
Name + domainExplores hundreds of names and knows which domains are strong and actually free.
The Art Director
Brand & visualsBuilds the world around the idea: logo, colour, imagery, motion.
The Engineer
Product & codeTurns the brand into a working application. Serious, secure, scalable.
The Launcher
Go-liveDomain, hosting, deployment — and then the moment: live.
AI gives us speed. Experience gives it direction.
Get started
Where do you want to move faster than normal?
How do you want to reach out?
Book a call
30 minutes, no obligation.
Message on WhatsApp
Quick question? Send it straight to me.