Route 01 — Start from the idea
Just an idea is enough.
No name, no visual identity, no technical plan — exactly the starting point we love. From one raw briefing we build the foundation for growth: brand and scalable digital product.
Route 01 — Start from the idea
From one rough idea to a scalable business.
You don't need to arrive with all the answers. We develop the concept in layers — each layer makes the next one clearer. You only decide at the moments that matter.
Idea
We start with what should exist but doesn't yet. We ask the hard questions: which problem, for whom, why now?
What's on the table
Your call
You say: that's it. Or: sharper.
Mark Beets
Founder — strategy, brand & code
The human behind the studio
17 years of building for brands you know.
I'm Mark Beets. For 17 years I've been building applications for agencies and brands — from Smartphonehoesjes and internet provider Solcon to work for Heineken, Mazda and Sony Mobile. No account managers in between: from the first conversation to go-live, you work directly with me.
To get the best result, I don't work alone. I bring in my network of senior developers and specialists, plus a crew of AI agents that research, design and build at machine speed. You always keep one point of contact: me.
- 17 years of experience building applications
- Worked for Heineken, Mazda, Sony Mobile, Smartphonehoesjes and Solcon
- A network of people and AI agents for the best possible result
The Crew
Not-normal intelligences. Human-directed.
Every part of the process has its own specialist — a crew that researches, designs and builds at AI speed. And one human who sets the direction.
The Listener
IntakeReceives your raw idea and asks the questions that hurt — in a good way.
The Strategist
PositioningFinds the spot where your idea becomes relevant, different and commercially interesting.
The Namer
Name + domainExplores hundreds of names and knows which domains are strong and actually free.
The Art Director
Brand & visualsBuilds the world around the idea: logo, colour, imagery, motion.
The Engineer
Product & codeTurns the brand into a working application. Serious, secure, scalable.
The Launcher
Go-liveDomain, hosting, deployment — and then the moment: live.
AI gives us speed. Experience gives it direction.
Get started
Where do you want to move faster than normal?
How do you want to reach out?
Book a call
30 minutes, no obligation.
Message on WhatsApp
Quick question? Send it straight to me.