Not Made For Normal

SaaS development

Your SaaS platform. Live in one month.

You have an idea that can generate recurring revenue. We build the SaaS platform around it: accounts, subscriptions, payments and AI features. Scalable from day one.

What we build

Everything a SaaS needs.

Multi-tenant architecture

One codebase, unlimited customers. Built to scale without a rebuild.

Subscriptions & payments

Mollie or Stripe, invoicing through Moneybird. Recurring revenue from your first customer.

Accounts & roles

Registration, teams, permissions and secure authentication — included by default.

AI features

OpenAI or Claude inside your product: from smart search to full automation.

Dashboard & insight

You and your customers see exactly what's happening. Data you can steer on.

Hosting & deployment

Cloudflare, AWS or Google Cloud. We handle the infrastructure and the go-live.

Integrations

We plug into what's already running.

A new application never stands alone. We connect it to your shop, accounting, marketing and AI — through APIs and MCP connections.

Mollie
Stripe
Moneybird
Exact Online
Shopify
WooCommerce
WordPress
Magento
OpenAI
Claude
Google Cloud & Gemini
AWS Amazon
Cloudflare
Microsoft Azure
Google Workspace
HubSpot
Mailchimp
Zapier & Make
WhatsApp Business
Meta
Twilio
Firebase & Supabase
REST & GraphQL APIs
MCP connections

Whatever's needed, we connect it.

Mark Beets

Mark Beets

Founder — strategy, brand & code

The human behind the studio

17 years of building for brands you know.

I'm Mark Beets. For 17 years I've been building applications for agencies and brands — from Smartphonehoesjes and internet provider Solcon to work for Heineken, Mazda and Sony Mobile. No account managers in between: from the first conversation to go-live, you work directly with me.

To get the best result, I don't work alone. I bring in my network of senior developers and specialists, plus a crew of AI agents that research, design and build at machine speed. You always keep one point of contact: me.

  • 17 years of experience building applications
  • Worked for Heineken, Mazda, Sony Mobile, Smartphonehoesjes and Solcon
  • A network of people and AI agents for the best possible result

The Crew

Not-normal intelligences. Human-directed.

Every part of the process has its own specialist — a crew that researches, designs and builds at AI speed. And one human who sets the direction.

The Listener

Intake

Receives your raw idea and asks the questions that hurt — in a good way.

The Strategist

Positioning

Finds the spot where your idea becomes relevant, different and commercially interesting.

The Namer

Name + domain

Explores hundreds of names and knows which domains are strong and actually free.

The Art Director

Brand & visuals

Builds the world around the idea: logo, colour, imagery, motion.

The Engineer

Product & code

Turns the brand into a working application. Serious, secure, scalable.

The Launcher

Go-live

Domain, hosting, deployment — and then the moment: live.

AI gives us speed. Experience gives it direction.

Get started

Where do you want to move faster than normal?