Not Made For Normal

MVP development

Test your idea with a real product. Not a pitch deck.

The fastest way to know if your idea works is building it. In one month we deliver a working MVP that convinces customers — and investors too.

What we build

An MVP that outlives the demo.

Sharp scope

We cut everything that doesn't prove your idea works. Focus on the core.

Working product

Not a clickable prototype but real software with real users and real data.

Scalable foundation

MVP takes off? You keep building on the same codebase, no rebuild needed.

Built AI-accelerated

Our AI crew speeds up research, code and tests. Senior experience guards quality.

Payments from day one

Validate revenue immediately with Mollie or Stripe wired in.

Go-live included

Domain, hosting and deployment — after one month your product is online.

Integrations

We plug into what's already running.

A new application never stands alone. We connect it to your shop, accounting, marketing and AI — through APIs and MCP connections.

Mollie
Stripe
Moneybird
Exact Online
Shopify
WooCommerce
WordPress
Magento
OpenAI
Claude
Google Cloud & Gemini
AWS Amazon
Cloudflare
Microsoft Azure
Google Workspace
HubSpot
Mailchimp
Zapier & Make
WhatsApp Business
Meta
Twilio
Firebase & Supabase
REST & GraphQL APIs
MCP connections

Whatever's needed, we connect it.

Mark Beets

Mark Beets

Founder — strategy, brand & code

The human behind the studio

17 years of building for brands you know.

I'm Mark Beets. For 17 years I've been building applications for agencies and brands — from Smartphonehoesjes and internet provider Solcon to work for Heineken, Mazda and Sony Mobile. No account managers in between: from the first conversation to go-live, you work directly with me.

To get the best result, I don't work alone. I bring in my network of senior developers and specialists, plus a crew of AI agents that research, design and build at machine speed. You always keep one point of contact: me.

  • 17 years of experience building applications
  • Worked for Heineken, Mazda, Sony Mobile, Smartphonehoesjes and Solcon
  • A network of people and AI agents for the best possible result

The Crew

Not-normal intelligences. Human-directed.

Every part of the process has its own specialist — a crew that researches, designs and builds at AI speed. And one human who sets the direction.

The Listener

Intake

Receives your raw idea and asks the questions that hurt — in a good way.

The Strategist

Positioning

Finds the spot where your idea becomes relevant, different and commercially interesting.

The Namer

Name + domain

Explores hundreds of names and knows which domains are strong and actually free.

The Art Director

Brand & visuals

Builds the world around the idea: logo, colour, imagery, motion.

The Engineer

Product & code

Turns the brand into a working application. Serious, secure, scalable.

The Launcher

Go-live

Domain, hosting, deployment — and then the moment: live.

AI gives us speed. Experience gives it direction.

Get started

Where do you want to move faster than normal?