Not Made For Normal

Legacy application replacement

Your old system is slowing you down. Time for its successor.

That application from ten years ago keeps your business running — and holds it back. We replace legacy systems step by step with modern, scalable software. No big bang, no downtime.

How we approach it

Modernising without closing the shop.

Technical analysis

We map what's running, what it does and where the risks are.

Migrate step by step

Replace piece by piece while the old system keeps running.

Data comes along, nothing lost

Your history, customers and documents migrated cleanly and validated.

Modern stack

Laravel, Symfony or Node.js — scalable, secure and ready for AI.

Processes improved

We don't rebuild one-to-one, we automate what can be done smarter by now.

You own everything

Code, documentation and infrastructure are yours. No more vendor lock-in.

Integrations

We plug into what's already running.

A new application never stands alone. We connect it to your shop, accounting, marketing and AI — through APIs and MCP connections.

Mollie
Stripe
Moneybird
Exact Online
Shopify
WooCommerce
WordPress
Magento
OpenAI
Claude
Google Cloud & Gemini
AWS Amazon
Cloudflare
Microsoft Azure
Google Workspace
HubSpot
Mailchimp
Zapier & Make
WhatsApp Business
Meta
Twilio
Firebase & Supabase
REST & GraphQL APIs
MCP connections

Whatever's needed, we connect it.

Mark Beets

Mark Beets

Founder — strategy, brand & code

The human behind the studio

17 years of building for brands you know.

I'm Mark Beets. For 17 years I've been building applications for agencies and brands — from Smartphonehoesjes and internet provider Solcon to work for Heineken, Mazda and Sony Mobile. No account managers in between: from the first conversation to go-live, you work directly with me.

To get the best result, I don't work alone. I bring in my network of senior developers and specialists, plus a crew of AI agents that research, design and build at machine speed. You always keep one point of contact: me.

  • 17 years of experience building applications
  • Worked for Heineken, Mazda, Sony Mobile, Smartphonehoesjes and Solcon
  • A network of people and AI agents for the best possible result

The Crew

Not-normal intelligences. Human-directed.

Every part of the process has its own specialist — a crew that researches, designs and builds at AI speed. And one human who sets the direction.

The Listener

Intake

Receives your raw idea and asks the questions that hurt — in a good way.

The Strategist

Positioning

Finds the spot where your idea becomes relevant, different and commercially interesting.

The Namer

Name + domain

Explores hundreds of names and knows which domains are strong and actually free.

The Art Director

Brand & visuals

Builds the world around the idea: logo, colour, imagery, motion.

The Engineer

Product & code

Turns the brand into a working application. Serious, secure, scalable.

The Launcher

Go-live

Domain, hosting, deployment — and then the moment: live.

AI gives us speed. Experience gives it direction.

Get started

Where do you want to move faster than normal?